These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

As more and more companies join the rapidly evolving cannabis industry, retailers are doubling down on innovation efforts to distinguish themselves in a competitive market. In the emerging recreational marijuana industry, brick and mortar remains a legal gray area for businesses eager to build their brand.

As a result, cannabis leaders are turning to the internet, leveraging digital strategies proven effective by an increasingly online consumer market. From mobile apps to direct-to-consumer services, here’s how today’s top minds in cannabis retail are connecting with customers via digital communication channels:

NamasteMD
NamasteMD, a global telemedicine brand, offers free medical cannabis consultations and prescriptions services. Using either the mobile app or website, the platform will connect customers with a licensed Nurse Practitioner via video chat who will review their application and approve it within minutes.

Endocanna Health
Endocanna Health is an online service that offers DNA tests that analyze customers’ genetics and provide a report that shows how their DNA may influence their cannabis experience. The platform can also generate tests more immediately for people who have already taken tests like 23 and Me and Ancestry, using that data to generate their report.

Cannvas x NexTech
Cannvas Kiosks, a network of learning kiosks in high-traffic retail areas across Canada, partnered with NexTech AR Solution to refine the user experience and deliver a more memorable and lasting educational impression. With the addition of NexTechs AR-3D product demos, and live AR holograms beaming in as experts, the Kiosk capabilities will be dramatically enhanced, creating a very powerful and scalable AR education platform for cannabis.

Uppy Cannabis Journal
Uppy Cannabis Journal, a mobile application from Namaste technology, lets customers and medical cannabis patients journal their experiences using various strains of cannabis to treat their symptoms. The data collected over time will allow the algorithm to characterize the way different strains of cannabis benefit different people suffering from different symptoms. The journal can then provide customers with the best possible strain recommendations personalized for their needs, based on factual data collected through Namaste’s network of e-ommerce sites, combined with user feedback and AI technology.

According to the cannabis delivery platform Eaze, U.S. consumers placed an order for cannabis every eight seconds. For more insight into today’s rapidly innovating cannabis retail industry, download PSFK’s Infusing Cannabis & CBD Into The New Brand Experience, out now.


Lead image: stock photos from Markik/Shutterstock

As more and more companies join the rapidly evolving cannabis industry, retailers are doubling down on innovation efforts to distinguish themselves in a competitive market. In the emerging recreational marijuana industry, brick and mortar remains a legal gray area for businesses eager to build their brand.

As a result, cannabis leaders are turning to the internet, leveraging digital strategies proven effective by an increasingly online consumer market. From mobile apps to direct-to-consumer services, here’s how today’s top minds in cannabis retail are connecting with customers via digital communication channels: