Discovery Inc. is expanding its subscription streaming service with BBC non-fiction shows pertaining to food, natural history and more, part of the media company’s strategy to acquire subscribers with specialty content

Discovery Inc., the media company famous for its documentaries and networks like Discovery Channel and Animal Planet, is taking a dive into the streaming business with a subscription service focused on non-fiction content like natural history and food. The company announced Monday, April 1 that the service will be available by 2020.

Through a deal with BBC Studios, the Discovery streaming service will hold exclusive rights to BBC shows such as Planet Earth and Blue Planet. In turn, BBC will be churning out new fact-based content for Discovery, available to subscribers both online and on T.V. Discovery plans to offer varying models, packaged for each type of consumer and the content they most want to see, like food, home improvement or natural history.

The ambitious undertaking, which will cost hundreds of millions of dollars, is set to compete with major streaming services like Netflix and Hulu, in a more specific way and in the same price range. The agreement also includes splitting up both companies's mutually owned UKTV networks—BBC will own the entertainment channels and Discovery will keep all the lifestyle ones. The plan is to entice subscribers by offering them content currently not being met by other streaming platforms.

Discovery

BBC


Lead image: stock photos from Sergey Novikov/Shutterstock

 

Discovery Inc., the media company famous for its documentaries and networks like Discovery Channel and Animal Planet, is taking a dive into the streaming business with a subscription service focused on non-fiction content like natural history and food. The company announced Monday, April 1 that the service will be available by 2020.

Through a deal with BBC Studios, the Discovery streaming service will hold exclusive rights to BBC shows such as Planet Earth and Blue Planet. In turn, BBC will be churning out new fact-based content for Discovery, available to subscribers both online and on T.V. Discovery plans to offer varying models, packaged for each type of consumer and the content they most want to see, like food, home improvement or natural history.