German grocery chain Edeka created a shopping companion app that will help households collaborate on lists and deliver groceries to their door

Grocery shopping is notorious for its time-consuming nature, a paint point that many supermarket chains are looking to improve. Germany’s largest supermarket chain Edeka is hoping to do this by offering its customers an app that lets them create collaborative shopping lists.

Rather than having to ask what every member of a household needs, Edeka's new Bring! app lets customers add on items and photos of what they want and need. From there, the list creator can finalize the list and pay from the app, with the final order being delivered to the customer's home through delivery service Bringmeister.

In a statement, the team that worked on the Bring! app shares that idea was not just to make getting groceries easier, but also to help customers with a number of different tasks all in one app: “We want to provide you with a personal shopping companion, who not only takes care of writing the shopping list, but also manages the entire household needs and assists you reliably in everyday life—from the menu planning to carrying the heavy shopping bags to your doorstep,” Currently, this capability is only available in Munich and Berlin.

Edeka


Lead image: stock photos from Monkey Business Images/Shutterstock

Grocery shopping is notorious for its time-consuming nature, a paint point that many supermarket chains are looking to improve. Germany’s largest supermarket chain Edeka is hoping to do this by offering its customers an app that lets them create collaborative shopping lists.

Rather than having to ask what every member of a household needs, Edeka's new Bring! app lets customers add on items and photos of what they want and need. From there, the list creator can finalize the list and pay from the app, with the final order being delivered to the customer's home through delivery service Bringmeister.