The high-tech beauty device allows for on-demand application of professional-quality makeup, letting consumers recreate looks they see on online influencers and more

Multifaceted design company Seymourpowell recently debuted a next-generation handheld smart mirror. The device is called Elever and is capable of digitally transposing and recreating looks found on the internet onto consumers' faces.

The product boasts a high-design aesthetic as well as a streamlined interface. For beauty enthusiasts, Elever is designed to provide a way to sample multiple styles quickly and receive professional-quality application. It is also intended to cater to the on-demand expectations of today's consumers, letting them recreate looks they see online or on their favorite social media influencers nearly instantly.

Elever hopes to partner with celebrities and influencers in the future if it garners enough popularity among consumers, as well as help makeup retailers better sell their products by enabling remote trial. A Seymourpowell designer commented, “élever helps us imagine possible futures in which makeup artists, cosmetics brands and beauty influencers are able to sell makeup looks online and either the social media channels on which their images are accessed become ecommerce platforms or new platforms are created specifically.”

Seymourpowell

Multifaceted design company Seymourpowell recently debuted a next-generation handheld smart mirror. The device is called Elever and is capable of digitally transposing and recreating looks found on the internet onto consumers' faces.

The product boasts a high-design aesthetic as well as a streamlined interface. For beauty enthusiasts, Elever is designed to provide a way to sample multiple styles quickly and receive professional-quality application. It is also intended to cater to the on-demand expectations of today's consumers, letting them recreate looks they see online or on their favorite social media influencers nearly instantly.