The DTC retailer aims to offer an eco-friendly alternative to the hype cycle of sneaker culture

Much like it said it would never go brick and mortar yet now operates a series of successful permanent shops, direct-to-consumer pioneer Everlane is walking back its promise to never release sneakers.

Impetus for the release comes not just from sustained growth in consumer demand for sneakers, but also from a need to create a more earth-friendly version. Made from multiple materials often including virgin plastics that are difficult to recycle, sneakers represent one of the fashion industry's heaviest environmental footprints.

Enter: Tread by Everlane, a new sub-brand dedicated to creating carbon- and gender-neutral sneakers that exist outside the cycle of trend and hype. The first release is made of low-impact leather, negligible virgin plastic, and laces and lining made of recycled polyester.

The sneakers are being feted with a popup concept in Los Angeles, where Everlane will hold events, workshops and fireside chats to help educate its audience on  the importance of sustainable manufacturing.

Everlane

Much like it said it would never go brick and mortar yet now operates a series of successful permanent shops, direct-to-consumer pioneer Everlane is walking back its promise to never release sneakers.

Impetus for the release comes not just from sustained growth in consumer demand for sneakers, but also from a need to create a more earth-friendly version. Made from multiple materials often including virgin plastics that are difficult to recycle, sneakers represent one of the fashion industry's heaviest environmental footprints.