The premium water brand is testing out a collapsable dispenser made from thin plastic that is easy to recycle and co-created with consumers

Elevated mineral water brand Evian is working toward reducing its carbon footprint, starting by reducing its bottles: The more sustainable container that the brand is testing out, known as Renew, is made of thin recycled plastic that shrinks as consumers drink the water.

The Renew container is made with 66% less plastic than a standard Evian bottle and the dispenser itself is 100% recycled plastic, a model that fits into the company’s promise to be manufacturing fully recycled water bottles by 2025 and to reach carbon neutrality by 2020. Renew stores up to five liters of the mineral water at once and can be paired with an app to let customer know how much they are drinking and when its time to order more, synching into consumers' health and wellness goals as well.

The collapsable model will be tested out with 200 consumers in England and France next month. The brand wants to pair sustainability with co-creation, inviting consumers to act as an extension of its innovation team and reflecting customer insights in its design.

Evian

Elevated mineral water brand Evian is working toward reducing its carbon footprint, starting by reducing its bottles: The more sustainable container that the brand is testing out, known as Renew, is made of thin recycled plastic that shrinks as consumers drink the water.

The Renew container is made with 66% less plastic than a standard Evian bottle and the dispenser itself is 100% recycled plastic, a model that fits into the company’s promise to be manufacturing fully recycled water bottles by 2025 and to reach carbon neutrality by 2020. Renew stores up to five liters of the mineral water at once and can be paired with an app to let customer know how much they are drinking and when its time to order more, synching into consumers' health and wellness goals as well.