The social media company is working to keep pace with rivals like Amazon that are disrupting how consumers interact, entering the voice space with its own device

Voice tech continues to boom, with growth and increasing capabilities from Apple's Siri and Amazon's Alexa to Google Assistant. Facebook is looking for a slice of the market as well with its own version of the technology, according to reports from CNBC.

Facebook has a team working in Redmond, Washington to create the new AI assistant. The goal is to keep up with competition from the aforementioned brands: As voice capabilities continue to diversify, they increasingly provide a more lucrative marketing channel for advertisers. Considering Facebook makes a significant amount of revenue through advertising, this avenue is something the company is interested in exploring.

Facebook has attempted this kind of assistant before, through the AI-powered M assistant for Messenger back in 2015, but it never launched, after a limited beta test. The hope for this new Facebook voice assistant is that it will be able to connect with Portal smart display, Oculus headsets and other future products, increasing its competitive edge.

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Lead image: stock photos from Nok Lek/Shutterstock

Voice tech continues to boom, with growth and increasing capabilities from Apple's Siri and Amazon's Alexa to Google Assistant. Facebook is looking for a slice of the market as well with its own version of the technology, according to reports from CNBC.

Facebook has a team working in Redmond, Washington to create the new AI assistant. The goal is to keep up with competition from the aforementioned brands: As voice capabilities continue to diversify, they increasingly provide a more lucrative marketing channel for advertisers. Considering Facebook makes a significant amount of revenue through advertising, this avenue is something the company is interested in exploring.