The Paris retail mainstay is opening an outlet on the Champs-Elysées as an experimental fashion laboratory for cutting-edge brands and digital tech, aiming to create a day-trip destination for tourists and luxury customers alike

High-end French department store Galeries Lafayette recently opened a new retail space on Paris' famous Champs Elysees. In a bid to appeal to both tourists and Parisians, the concept strives to revive the byway's heyday as a street known for style and luxury retail.

The new four-story, 70,000 square-foot store is set up within an old Art Deco space, and hosts a number of trending fashion brands like Rouje, Walk of Shame and Mira Mikati, as well as top-end labels from Gucci to Chanel. It will also include an upmarket food court, coffee lounge and a restaurant. Among many digital integrations, the space will utilize “smart hanger” technology in order to give customers up-to-date information on products and their availability.

“The store is a retail laboratory where we will test new practices,” Nicolas Houze, head of the Galeries Lafayette group, tells Reuters. “It is a symbol of our ongoing transformation into an omni-channel retail leader.” The outlet is intended to function as a day-trip destination to help the department store compete in today's new retail landscape populated with competitive DTC and digital-native brands.

Galeries Lafayette


Lead image: stock photos from T.W. van Urk/Shutterstock

High-end French department store Galeries Lafayette recently opened a new retail space on Paris' famous Champs Elysees. In a bid to appeal to both tourists and Parisians, the concept strives to revive the byway's heyday as a street known for style and luxury retail.

The new four-story, 70,000 square-foot store is set up within an old Art Deco space, and hosts a number of trending fashion brands like Rouje, Walk of Shame and Mira Mikati, as well as top-end labels from Gucci to Chanel. It will also include an upmarket food court, coffee lounge and a restaurant. Among many digital integrations, the space will utilize “smart hanger” technology in order to give customers up-to-date information on products and their availability.