The clothing brand is collaborating with a Berlin-based tech startup to implement AI that lets customers co-design their wares online

Fast-fashion brand H&M is embracing the potential of artificial intelligence to tailor personalized clothing in a collaboration with a German startup. Focusing on the intersection of fashion and technology, ZyseMe partnered with the brand on an AI-powered retail platform, with the goal of making customization of clothing an affordable, accessible and sustainable choice for consumers.

“H&M and ZyseMe will allow us to produce clothes according to the individual wishes and needs of our customers. At the same time, our customers will be able to co-design the product online. In the long term, offering individualized products will also enable us to save resources,” says ZyseME CEO, Bobby Östberg.

H&M Lab Germany, which has focused on sustainable clothing and other areas for innovation, has been working a number of partnerships to help the company align ecological and economic benchmarks. As part of its overarching strategy, this digital customization process enables the retailer to embrace sustainability and heighten its engagement with customers by involving them in the design process.

ZyseMe

H&M

Fast-fashion brand H&M is embracing the potential of artificial intelligence to tailor personalized clothing in a collaboration with a German startup. Focusing on the intersection of fashion and technology, ZyseMe partnered with the brand on an AI-powered retail platform, with the goal of making customization of clothing an affordable, accessible and sustainable choice for consumers.

“H&M and ZyseMe will allow us to produce clothes according to the individual wishes and needs of our customers. At the same time, our customers will be able to co-design the product online. In the long term, offering individualized products will also enable us to save resources,” says ZyseME CEO, Bobby Östberg.