Tia's founder explains how the women's health platform aims to fix a broken model by setting new standards of care, focusing on holistic and personalized attention as well as greater accessibility

Despite advancements in many sectors, and disruption in nearly every retail or service category, women's healthcare remains a pain point for many consumers, especially in the U.S. To compensate for female patients feeling like care is fragmented, or that their complaints are not listened to, startups like Tia are taking a Silicon Valley-inspired approach to developing a better women's health system.

Tia began as an app, where women could track health and menstrual cycle information in order to better support visits to their existing doctors. Earlier this year, the company expanded to brick and mortar, with a membership-based New York City clinic. With a colorful and less clinical feel, the space is designed to invite its patients to feel better in uncomfortable situations and with sharing sensitive information. Working within the existing insurance system, Tia faces many of the same constraints and operational challenges as a traditional medical office. However, it remains committed to creating a better experience for all patients, with a needs specific to women.

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