PSFK breaks down how brands and retailers can gain trust and build loyalty by creating a two-way data exchange with their customers

New technology infrastructure has transformed the physical store into a resource for the collection of valuable data that retailers and brands can leverage to improve their end-to-end operations, increase ROI and drive better customer experience. Much of that data, however, is off-limits without participation from shoppers.

In order to unlock these insights, companies must create a two-way value exchange that rewards shoppers for sharing their personal information and in-store activity. The following levers excerpted from PSFK's recent Shopper Data Debrief report highlight the ways in which retailers and shoppers can both benefit from this new relationship:

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in