The fast-food chain's new home in Chicago's West Loop featuring modern and urban aesthetics is symbolic of the brand's emphasis on quality

McDonalds' decision to move its headquarters was a massive decision that transferred the fast-food brand's home in Oak Brook, Illinois to a building located in a trendy Chicago neighborhood.

The franchise is striving to shift consumer perceptions of the brand, emphasizing a new focus on health and quality food. McDonald's nine-story building works to articulate the brand's new direction and celebrate its most emblematic touchpoints: For example, an installation that displays its unique packaging, or a curated collection of Happy Meal toys.

The building has an open floor plans that gives employees flexibility to choose from conference rooms, communal tables, workstations, private phone rooms and use personal lockers. The HQ also features a 700-person conference center and a Work Café in addition to terraces and a fitness center.

McDonald's sought the design aid of A Interior Architects and Studio O+A, who created a space rich with textures and surfaces that incorporate the brand's logo and color scheme in modern and high-design formats, and that gives employees and visitors a wide range of seating and working options. The space also features lush views of the Chicago skyline.

McDonald’s president and CEO Steve Easterbrook commented, “Our move back home to Chicago is about more than a building – it’s symbolic of our journey to transform our brand and become more closely connected with our customers. Our new location enables us to better listen, learn and engage with our customers whilst providing a modern, worker-friendly headquarters that fosters collaboration and re-energises employees.”

McDonald's


Lead image: stock photos from Chicago Photographer/Shutterstock

McDonalds' decision to move its headquarters was a massive decision that transferred the fast-food brand's home in Oak Brook, Illinois to a building located in a trendy Chicago neighborhood.

The franchise is striving to shift consumer perceptions of the brand, emphasizing a new focus on health and quality food. McDonald's nine-story building works to articulate the brand's new direction and celebrate its most emblematic touchpoints: For example, an installation that displays its unique packaging, or a curated collection of Happy Meal toys.