From PSFKs Engaging Millennial Pet Owners report, here is how four companies are supplementing their product selection with relevant pet care services

While pet superstores have seen declines in both volume and dollar sales, neighborhood pet retailers have continued to experience impressive dollar and volume growth. Neighborhood shops are differentiated in their ability to offer personalized services and access to communities of interest to their shopper bases, an advantage that could explain their competitive success.

Pet care companies across the industry are following suit, offering related services in order to drive incremental store visits and allow the brand to integrate itself more intimately into consumers’ daily lives. The following four examples detail how leading retailers and startups alike are creating more meaningful value for pet owners with specialized services:

PetCoach
Pet care retailer Petco has opened a concept store in San Marcos, California, called PetCoach, where two thirds of the space is dedicated to services like grooming and veterinary care in order to allow pet owners to better care for their pets.

Image: stock photos from Helen Sushitskaya/Shutterstock

The Groomery By PetSmart
Pet care retailer PetSmart has launched stand-alone pet grooming salons in various cities across the U.S. The full-service salons offer pampering “Spaw” treatments in addition to traditional grooming services. They also feature a self-service dog wash area so pet parents can bathe their dogs themselves.

VetIQ x Walmart
Pet healthcare provider VetIQ has partnered with big box retailer Walmart to open veterinary clinics inside Walmart stores. The clinics offer walk-in services, such as well exams and vaccinations, making non-emergency care more accessible to pet owners. The clinics are currently in 20 Walmart locations, with plans to expand to 1,000 locations in the next five years.

Woof Gang Bakery
Specialty pet care retailer Woof Gang Bakery is planning to open a new store in the U.S. every 10 days in 2019. Its aggressive expansion is underpinned by its strategy of focusing on offering additional specialized pet care services at each location, such as dog walking, dog day care, dog massage and wellness clinics.

Together, “specialized” pet retail offerings (superstores and neighborhood pet stores) represent a combined $8 billion in annual sales and 3.2 billion in pounds of pet consumables. For a deep dive into this billion dollar industry, as well as the driving demographic behind it, download PSFK's Engaging Millennial Pet Owners, out now.


Lead image: stock photos from Helen Sushitskaya/Shutterstock

While pet superstores have seen declines in both volume and dollar sales, neighborhood pet retailers have continued to experience impressive dollar and volume growth. Neighborhood shops are differentiated in their ability to offer personalized services and access to communities of interest to their shopper bases, an advantage that could explain their competitive success.

Pet care companies across the industry are following suit, offering related services in order to drive incremental store visits and allow the brand to integrate itself more intimately into consumers’ daily lives. The following four examples detail how leading retailers and startups alike are creating more meaningful value for pet owners with specialized services: