From PSFK's Engaging Millennial Pet Owners report, here's how innovative brands are helping make pets a part of everyday life, from cat-calming car radios to tech-enabled dog houses

‘Addicted to my pet' is the new ‘addicted to my phone': A recent survey from ecommerce retailer Zulily found that 65% of millennials would find it more stressful to be separated for a week from their pet than their mobile phone. Yet unlike phones, most dogs and cats can't be carried around 24/7. Leading pet retailers are looking to change this, experimenting with new products and services that enable pet owners to experience life alongside their furry friend.

From app-enabled dog houses to pet-friendly ridehailing service, here are four examples of how retailers are making everyday life easier for pet owners:

Tesla “Dog Mode”
Automotive brand Tesla has announced that its vehicles will now have a dedicated “dog mode” to keep pets cool and comfortable inside parked cars. When a driver leaves the vehicle and activates “dog mode,” the air conditioner is kept running, and a display will show the current cabin temperature of the car, along with a message letting passersby know that the pets are safe.

 

DogSpot
Brooklyn-based startup DogSpot has created tech-enabled dog houses that are designed to offer owners a secure place to lock up their dogs outside of locations where dogs are not allowed, such as grocery stores. Using the DogSpot app, owners can locate and reserve a DogSpot, which they can unlock using the app or a membership card. It locks automatically once the dog is inside. The DogSpot features heat and air conditioning, auto-sanitizing UV lights and an a puppy cam that allows owners to monitor their pets remotely through the app.

Cat Calming Radio
Cat food brand Whiskas launched a radio station for cats that is designed to keep them calm during car rides, with the goal of making it less stressful for owners to take their cats to the vet. The station plays music that has been designed specifically to have a calming effect on cats, with sounds such as chirping birds or purring.

SpotOn
SpotOn is a ride-hailing service in New York City that makes it easy for urban pet owners to find pet-friendly cabs. Using the SpotOn app, riders are matched with a driver who can accommodate their pet, and their rides arrives within the hour. Each car has pet-friendly amenities, such as water, lint rollers and treats, and is wiped down with anti-bacterial wipes between rides.

These are just a few ways that brands are catering to millennial demand for pet-focused care and services. For the full report, download PSFK's Engaging Millennial Pet Owners report, out now.


Lead image: stock photos from soloviova luidmyla/Shutterstock

‘Addicted to my pet' is the new ‘addicted to my phone': A recent survey from ecommerce retailer Zulily found that 65% of millennials would find it more stressful to be separated for a week from their pet than their mobile phone. Yet unlike phones, most dogs and cats can't be carried around 24/7. Leading pet retailers are looking to change this, experimenting with new products and services that enable pet owners to experience life alongside their furry friend.

From app-enabled dog houses to pet-friendly ridehailing service, here are four examples of how retailers are making everyday life easier for pet owners: