VP of style at Modsy discusses how the company's launch of its data-informed Minna Home collection aligns with the future of retail, merging data with design to enable tailored products and experiences

Due to the nature of its product, furniture retail will always be an industry that demands time and effort from its customers. In the digital age, a number of innovative startups have found success by leveraging the efficiency and personalization of direct-to-consumer retailing tactics. Among them is Modsy, an online interior design service that provides custom room plans based on customer-submitted photos and measurements. Shoppers are asked to fill out a ‘Style Quiz' that determines preferences from color to price, and Modsy experts use this information to provide its best recommendations.

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