The Shiseido-owned cosmetic brand is using AI and AR to build a virtual try-on system to help store shoppers find their perfect match

Cosmetics brand Nars is integrating artificial intelligence and augmented reality experiences into its beauty counter experience to help customers try on products quickly and easily. Through a new partnership with beauty AR company Perfect Corp., Nars created a system that lets customers trial 700 different products in order to find the best matches for them.

The brand is now working to incorporate this new technology into 110 Nars locations, including free-standing stores, department store counter and boutiques.“Bringing the range of vibrant colors, textures and finishes in the Nars collection to life with augmented reality allows customers to browse more products and shades than ever before, creating a truly exploratory beauty shopping experience,” Barbara Calcagni, Nars Cosmetics president tells Glossy.

While other brands let customers use the technology on their own, Nars is designing its experience to be used in conjunction with employees, hence why it is not available on the Nars app. Customers will be able to send themselves the photo results of their try-ons as well as share them on social media.

Nars | Perfect Corp.


Lead image: stock photos from Sorbis/Shutterstock

Cosmetics brand Nars is integrating artificial intelligence and augmented reality experiences into its beauty counter experience to help customers try on products quickly and easily. Through a new partnership with beauty AR company Perfect Corp., Nars created a system that lets customers trial 700 different products in order to find the best matches for them.

The brand is now working to incorporate this new technology into 110 Nars locations, including free-standing stores, department store counter and boutiques.“Bringing the range of vibrant colors, textures and finishes in the Nars collection to life with augmented reality allows customers to browse more products and shades than ever before, creating a truly exploratory beauty shopping experience,” Barbara Calcagni, Nars Cosmetics president tells Glossy.