The mass media company is slated to launch an ecommerce platform for its Golf Channel to enable a new revenue stream targeted at today's digital-first consumers,

NBCUniversal is entering the realm of ecommerce. Designed to appeal to fans of the sport, the marketplace is dubbed Shop With Golf, and will accompany NBCU's Golf Channel.

Featuring a curated user experience, Shop With Gold will provide experiences like ‘Shop by Destination’ as well as an on-site shoppable magazine entitled ‘The Links List.’ Merch categories range from apparel, accessories and beauty to home, wellness and travel. The site will also feature video series such as ‘Links to Drinks,’ ‘GOLF on the Side,’ and ‘Caddie Codes.”

To compete with today's profitable digital media companies, more traditional media outlets are rethinking their revenue streams, diversifying and aligning with today's digital-first consumers. Over 30 brands will be available to consumers in this NBCU marketplace, and will be promoted through a partnership with actor Bill Murray's apparel brand, William Murray Golf. NBCU will receive a share of revenue from products sales on the platform, as well as produce and share promotional content for featured brands willing to pay for the advertisement.

Josh Feldman, head of marketing and advertising creative at NBCUniversal, explains, “This is about creating a new opportunity for brand partners that creates a new revenue stream for us. What we’re offering is having a trusted brand, an authority on golf, be able to sell directly to their fan base.”

Shop With Golf

NBCUniversal

NBCUniversal is entering the realm of ecommerce. Designed to appeal to fans of the sport, the marketplace is dubbed Shop With Golf, and will accompany NBCU's Golf Channel.

Featuring a curated user experience, Shop With Gold will provide experiences like ‘Shop by Destination’ as well as an on-site shoppable magazine entitled ‘The Links List.’ Merch categories range from apparel, accessories and beauty to home, wellness and travel. The site will also feature video series such as ‘Links to Drinks,’ ‘GOLF on the Side,’ and ‘Caddie Codes.”