Japan's infotech corporation NEC partnered with VR-focused venture capital firm VAQSO to enable olfactory VR experiences for online shoppers

Multinational provider of IT services NEC Corporation announced a partnership with VR system specialists to enable shoppers to smell products in a virtual browsing environment.

NEC and its customers can now control the composition of a smell by using VAQSO Inc‘s API and trigger scents by code, which can currently activate up to 15 scented oils. On the consumer side, the technology lets shoppers don a VR headset to browse a virtual store and smell items as they approach them, such as apples in a grocery store.

This feat was accomplished in collaboration with VAQSO Inc., a U.S.-based venture firm specializing in VR-related products for corporate customers. Vaqso initially appeared in technology news headlined for bringing the smell of zombies to VR gaming. The creators hope that this tech will elevate the virtual shopping experience, as retailers continue to search for new ways to bring the remote and digital discovery process to life.

NEC Corporation

VAQSO Inc.


Lead image: stock photos from Halfpoint/Shutterstock

Multinational provider of IT services NEC Corporation announced a partnership with VR system specialists to enable shoppers to smell products in a virtual browsing environment.

NEC and its customers can now control the composition of a smell by using VAQSO Inc‘s API and trigger scents by code, which can currently activate up to 15 scented oils. On the consumer side, the technology lets shoppers don a VR headset to browse a virtual store and smell items as they approach them, such as apples in a grocery store.