Ahead of this year's Emmys, Netflix is launching a 100-page print magazine in promotion of its original programming and talent

Streaming service Netflix is using a classic method of advertising to promote its original content in conjunction with this year's award season. The company will be producing a 100-page magazine highlighting its T.V. shows and stars, and will include interviews, essays and features from those who work on its series.

Netflix content recently received particular praise after Roma won big at the most recent Oscar’s and Golden Globes. Accordingly, the magazine will be distributed to those who have influence over Emmy nominations and awards, and will also likely be circulated at events hosted by the service.

Netflix turning to print is a means of showcasing its over 700 original titles in one easily navigated, curated collection. The unconventional advertising is likely an attempt by the streaming service to compete with the major networks this award season.

Netflix


Lead image: stock photos from wutzkohphoto/Shutterstock

Streaming service Netflix is using a classic method of advertising to promote its original content in conjunction with this year's award season. The company will be producing a 100-page magazine highlighting its T.V. shows and stars, and will include interviews, essays and features from those who work on its series.

Netflix content recently received particular praise after Roma won big at the most recent Oscar’s and Golden Globes. Accordingly, the magazine will be distributed to those who have influence over Emmy nominations and awards, and will also likely be circulated at events hosted by the service.