Nissan recently launched an innovative automotive retail concept in France's capital city, focused on ecommerce and electric cars, and inviting customers to try, then buy online

Automotive brand Nissan is introducing a showroom experience for mall-goers in Paris that combines the best of digital and physical retail. The Nissan City Hub store focuses on Nissan's electric vehicle catalog and is slated to open in the Vélizy 2 shopping centre with plans to quickly expand into other major cities in Asia and Europe.

Most notably, the hub will bring together NIssan's ecommerce and the physical showroom experiences in a way that positions the brand alongside competitor Tesla. After receiving feedback that 60% of consumers decide what car they want before they set foot in a showroom, Nissan decided to enable an online customer journey in a physical space, where employees can assist clients across various touchpoints.

The hub's experience will be screen-heavy, and culminate in prompting consumers to purchase online for pickup at the hub or home delivery. Ken Ramirez, SVP of sales & marketing for Nissan Europe, comments, “As we continue to meet the evolving needs of today’s customers, we are proud to launch the first-ever Nissan City Hub experience in Paris. Using new technologies and tools, the Nissan City hub brings a unique all-in-one customer journey and seamless online to offline continuity.” Nissan plans to expand the concept to other major cities such as Berlin, Tokyo and Shanghai throughout 2019.

Nissan

Automotive brand Nissan is introducing a showroom experience for mall-goers in Paris that combines the best of digital and physical retail. The Nissan City Hub store focuses on Nissan's electric vehicle catalog and is slated to open in the Vélizy 2 shopping centre with plans to quickly expand into other major cities in Asia and Europe.

Most notably, the hub will bring together NIssan's ecommerce and the physical showroom experiences in a way that positions the brand alongside competitor Tesla. After receiving feedback that 60% of consumers decide what car they want before they set foot in a showroom, Nissan decided to enable an online customer journey in a physical space, where employees can assist clients across various touchpoints.