In keeping with its brand focus on adventuring, the retailer is shuttering its U.S. and Canada stores this holiday and hosting IRL meetups for its community

American sporting and outdoor apparel retailer The North Face is encouraging consumers to get outside this Earth Day. To celebrate the occasion and help it gain recognition as a national holiday, retailer will be closing its over 100 retail locations as well as its corporate office on Monday, April 22.

Leading up to it, The North Face will be hosting a series of events in several major cities called “Explore Mode.” The initiative is the result of a partnership between the company and influencers from the art and culinary worlds that encourages consumers to engage with one another in real life, taking their online activities into the analog world through events related to fashion and food.

“The North Face is no stranger to exploration, and this Earth Day, we are proud to join our partners and fellow explorers in a global effort to make Earth Day a national holiday,” said Tim Bantle, global GM of lifestyle for the retailer. “We believe that when people take time to appreciate the earth, they feel more connected to it and are more likely to protect it.” The events are intended to raise awareness for the global Change.org campaign that has been backed by The North Face, REI and a dozen other companies.

The North Face

Earth Day


Lead image: The North Face via Facebook

American sporting and outdoor apparel retailer The North Face is encouraging consumers to get outside this Earth Day. To celebrate the occasion and help it gain recognition as a national holiday, retailer will be closing its over 100 retail locations as well as its corporate office on Monday, April 22.

Leading up to it, The North Face will be hosting a series of events in several major cities called “Explore Mode.” The initiative is the result of a partnership between the company and influencers from the art and culinary worlds that encourages consumers to engage with one another in real life, taking their online activities into the analog world through events related to fashion and food.