Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future
Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology
Physical retail space has become an enigma within the industry over the past decade. From the onset of digitally-native D2C brands to the evolution of experiential store spaces to several legacy brands shuttering store locations—the retail industry is at a crossroads to create successful in-store environments.
Physical store spaces have always played a crucial role in retail and will continue to do so. While the look and feel of physical stores may have evolved over the past decades, brick and mortar still has a prominent place in successful strategy today. Astute retailers will understand that, moving forward, a core pillar of success is going “back to the future.”