As the U.S. wraps up another tax year, PSFK delivers a first-hand account from one of the experts designing consumer-facing financial experiences

I design for taxes. As you can imagine, creating a delightful experience for something like government compliance is a tough job. Often times, our customers are full of fear, uncertainty and doubt. Others, just dread. And that’s why TurboTax hired me.

In my role as experience design director at Intuit, my charter is to make taxes, well, not so taxing. This means respecting the emotional, cognitive and often stressful journey that consumers go through while doing their taxes, and finding ways to lighten the load for them all while getting them their maximum refund. Especially in today’s technology-powered era, it’s easy to be distracted or overwhelmed by the amount of information coming at us.

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