Op-Ed: Why History Holds The Secret To The Future Of Retail
The associate strategy director at Critical Mass on the experience design strategies that help retailers like Amazon turn novelty into the norm
If I had a nickel for every time I heard about how well Amazon is doing digital experiences, I wouldn’t have to shop on Amazon anymore.
Strike that. I still want the convenience.
We all know that brands like Amazon and Google push the boundaries of what’s possible in terms of digital and physical experiences. They’re a dire threat and a source of inspiration all at once. They have massive budgets that allow them to test technologies and products in-market. Some of the experiments are duds, like the Amazon Dash button or Google Hangouts, but some are world-changing, like Alexa and Google Home. Many of us find that once we have them, we can’t do without them. Just like we can’t do without Google and Amazon.