Portable vaporizer brand PAX is partnering with TAO Los Angeles and the Dream Hollywood hotel to sell and educate on its products in an environment defined by luxury and hospitality

As the legalization of cannabis continues on a state-by-state basis, the travel and hospitality industry in legal states continue to benefit from cannabis tourism. Hotels in Colorado, Oregon and California have experimented with add-on packages that offer guests cannabis-specific products and expert concierge to supplement their experience, while luxury destinations like The Standard have even opened their own in-house dispensaries

Most recently, two luxury hotel groups in Los Angeles are taking the cannabis plunge with a partnership and social media campaign aimed at creating new opportunities for guests to discover the plant and the culture surrounding it. PAX Labs Inc., a leading consumer technology brand in cannabis, has commenced a first-ever hospitality sponsorship with TAO Group LA and the Dream Hollywood hotel that offers immersive touchpoints for guests and local Los Angelenos to discover cannabis in a responsible way.

Known for their sophisticated design and tech-driven capabilities, PAX vaporizers fit the aesthetic of high-end destinations like TAO and Dream Hollywood. Cannabis has only recently made waves in luxury retail; just last month, luxury department store Barney's New York opened a cannabis lifestyle and wellness concept shop directly inside its Beverly Hills location.

Among the scheduled activations, the hotels will sell PAX products through the month of April, culminating with a special celebration on the international cannabis holiday 4/20. Touchpoints will focus on responsible ways to use PAX devices, such as controlling potency and personalizing flavor for an optimized experience.

“As more markets legalize cannabis, it is important to PAX to help consumers take the guesswork out of cannabis. We do this by creating new ways for consumers to discover and better understand cannabis, and how to incorporate it into their lifestyle,” says Paige Guzman, VP of Marketing, PAX.

Building on the effort to integrate cannabis into consumer lifestyles through education and reducing stigma, the partnership launches in tandem with a new social media campaign from PAX, #My420. The campaign aims to showcase the many people who embrace cannabis as an integral part of their lifestyle, and will run as the message behind the immersive touchpoints planned at the hotels.

“We are thrilled to partner with TAO Los Angeles and Dream Hollywood,” comments Guzman. This partnership showcases the mainstream appetite to better under the new iteration of cannabis culture. We’re excited to launch the campaign timed with our #My420 celebration and continue the partnership with new touch points for consumers and hotel guests throughout the year.”

PAX

TAO Group Los Angeles 

Dream Hollywood

As the legalization of cannabis continues on a state-by-state basis, the travel and hospitality industry in legal states continue to benefit from cannabis tourism. Hotels in Colorado, Oregon and California have experimented with add-on packages that offer guests cannabis-specific products and expert concierge to supplement their experience, while luxury destinations like The Standard have even opened their own in-house dispensaries. 

Most recently, two luxury hotel groups in Los Angeles are taking the cannabis plunge with a partnership and social media campaign aimed at creating new opportunities for guests to discover the plant and the culture surrounding it. PAX Labs Inc., a leading consumer technology brand in cannabis, has commenced a first-ever hospitality sponsorship with TAO Group LA and the Dream Hollywood hotel that offers immersive touchpoints for guests and local Los Angelenos to discover cannabis in a responsible way.