Kourtney Kardashian's ecommerce marketplace curates content related to health and wellness, life and style, interior design, beauty, motherhood and more, with many drawing comparisons to GOOP

Kourtney Kardashian, eldest sibling of the reality T.V. and social media-famous Kardashian family, is entering the lifestyle and wellness space with her e-venture, Poosh. Designed to appeal to busy women, mothers and those looking to lead a healthier, the platform will offer recipes, beauty & style advice and workout tips, in addition to tutorials from experts.

The content and products that Poosh will feature are specifically curated to match the needs and growing trends in these several markets, like non-toxic beauty alternatives, catering to conscious consumerism and greater product awareness among consumers. In addition, Poosh's educational nature and user-friendly interface are designed to enable discovery easier than on a super-site like Amazon, for example.

Similar celebrity-founded platforms, like Gwenyth Paltrow's Goop, could be in for some competition, but the comparisons don't stop there: A source told Radar Online, “Ultimately, [Kardashian] kind of wants to be like her own Amazon. And with Kris Jenner's support, she very well might achieve this goal.”

Poosh


Lead image: stock photos from Tinseltown/Shutterstock

Kourtney Kardashian, eldest sibling of the reality T.V. and social media-famous Kardashian family, is entering the lifestyle and wellness space with her e-venture, Poosh. Designed to appeal to busy women, mothers and those looking to lead a healthier, the platform will offer recipes, beauty & style advice and workout tips, in addition to tutorials from experts.

The content and products that Poosh will feature are specifically curated to match the needs and growing trends in these several markets, like non-toxic beauty alternatives, catering to conscious consumerism and greater product awareness among consumers. In addition, Poosh's educational nature and user-friendly interface are designed to enable discovery easier than on a super-site like Amazon, for example.