Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Thanks to digital, consumers have come to expect an outsize level of personalization and relevance every time they shop. Data is the key to unlocking these experiences, which presented a challenge to brick-and-mortar retailers, who have traditionally been more limited in the type of data that they could collect compared to their online counterparts. However, new technologies now provide sophisticated tools to give them a real-time window into shoppers’ actual behavior and engagement within the physical space in ways that were previously impossible.

While this new technology infrastructure has transformed the physical store into a valuable resource for the collection of data, much of this data is off-limits without participation from shoppers, who are becoming increasingly concerned about how their personal data is being used. In response, retailers are beginning to rethink their relationship with shoppers to create a two-way value exchange around data.

PSFK’s Shopper Data Debrief explores how retailers are using in-store analytics and connected technologies to offer shoppers a superior customer experience — recognition, tailored recommendations and promotions, and merchandising and store design that keeps pace with their ever-changing needs. In return, companies are leveraging these data-driven insights to improve their end-to-end operations.

Featuring over 30 pages of research and analysis, including 6 key levers for harvesting shopper data, 18 leading case studies, and a list of key data partners, our Shopper Data Debrief details best practices to give organizations a roadmap for unlocking data within their physical footprints in order to improve end-to-end operations, increase ROI and drive better customer experience.

The Shopper Data Debrief by business intelligence service PSFK outlines how retailers can leverage new tools to capture shopper data in the physical store, creating a mutually beneficial value exchange that allows them to refine operations and offer a more personalized in-store experience. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.

For a copy of this report, please visit: psfk.com/shopper-data-debrief

Thanks to digital, consumers have come to expect an outsize level of personalization and relevance every time they shop. Data is the key to unlocking these experiences, which presented a challenge to brick-and-mortar retailers, who have traditionally been more limited in the type of data that they could collect compared to their online counterparts. However, new technologies now provide sophisticated tools to give them a real-time window into shoppers’ actual behavior and engagement within the physical space in ways that were previously impossible.