The beauty and personal care company is growing its mobile-focused strategy to tap beauty influencer power and increase its accessibility for digital-first consumers

As consumer expectations for online shopping increase, many companies are evolving their mobile-first strategies. Personal care retailer Sally Beauty is accordingly focusing its efforts on social commerce, allowing customers to buy products from its Instagram feed and use options like Apple Pay.

The brand is looking to tap into the expansive market of customers on social media, where demand for certain and brands and products is powered by exposure from beauty influencers. In addition, Sally Beauty added a new “Shop by Solution” option to target specific beauty issues and features educational resources such as how-to videos for at-home styling.

The company is not stopping there: The next phase of this new strategy will include the creation of a mobile app. “Sally Beauty prides itself in providing professional-grade products for all needs, and our evolving digital commerce capabilities will allow consumers to achieve beautiful results on their own terms. This is an important step in our transformation plan,” Aaron Alt, president of Sally Beauty, says in a statement.

Sally Beauty


Lead image: stock photos from sergey causelove/Shutterstock

As consumer expectations for online shopping increase, many companies are evolving their mobile-first strategies. Personal care retailer Sally Beauty is accordingly focusing its efforts on social commerce, allowing customers to buy products from its Instagram feed and use options like Apple Pay.

The brand is looking to tap into the expansive market of customers on social media, where demand for certain and brands and products is powered by exposure from beauty influencers. In addition, Sally Beauty added a new “Shop by Solution” option to target specific beauty issues and features educational resources such as how-to videos for at-home styling.