The Japanese cosmetics co is the first to partner with the mega etailer for a dedicated shop, aiming to co-create products like shampoo for exclusive sale through Tmall

Shiseido, multinational Japanese beauty and personal care giant, is teaming up with Alibaba in order to increase its reach to consumers in China. The retailer became the world's first major cosmetics company to open shop in Hangzhou specifically to work with Alibaba.

The collaboration will brings the co-creation of new China-only products. Coming in September, Shiseido will launch a Mild and Refreshing Shampoo and Essence Oil for Split Ends under its hair care brand, Aquair, to be sold exclusively on Tmall.” China is Shiseido’s biggest and most-important market [outside of Japan],” states the company's CEO Kentaro Fujiwara, hoping to tighten the collaboration with Tmall, Alibaba’s B2C marketplace for online retail, and gain further influence in the Chinese market.

The location aims to house around 20 Shiseido employees by next year. The retailer also hopes that this partnership will open up the potential for further innovation, drawing from Alibaba's expertise in digitization and engagement.

Shiseido


Lead image: stock photos from Joshua Davenport/Shutterstock

Shiseido, multinational Japanese beauty and personal care giant, is teaming up with Alibaba in order to increase its reach to consumers in China. The retailer became the world's first major cosmetics company to open shop in Hangzhou specifically to work with Alibaba.

The collaboration will brings the co-creation of new China-only products. Coming in September, Shiseido will launch a Mild and Refreshing Shampoo and Essence Oil for Split Ends under its hair care brand, Aquair, to be sold exclusively on Tmall.” China is Shiseido’s biggest and most-important market [outside of Japan],” states the company's CEO Kentaro Fujiwara, hoping to tighten the collaboration with Tmall, Alibaba’s B2C marketplace for online retail, and gain further influence in the Chinese market.