As the brick-and-mortar store's importance rises again, Shopify is launching a hardware collection to assist digital natives in opening a physical outpost

Shopify, the company best known as a platform for building online stores (and also offering point-of-sales for physical stores), is looking to expand its brick-and-mortar efforts by launching a retail hardware collection. In efforts to help digital natives go physical, the collection includes a dock and retail stand along with a tap-and-chip reader.

The dock and retail stand enables retailers to mount and charge a tablet for purchases, as well as swivel to customers for agile checkout. The tap-and-chip reader has been redesigned to fit with the rest of the hardware and can be mounted and charged on the dock. The hardware can be purchased individually or in a combined retail kit for $229.

Chief product officer Craig Miller told TechCrunch that Shopify is wanting to take advantage of an “industry-wide trend” and that “the next step to scale your business is opening an offline store.” He also notes how the company's biggest advantage is to bridge the gap between the online and offline businesses, granting retailers access to track inventory in one place and offer customers to purchase a product online or pick up in-store.

Shopify

Shopify, the company best known as a platform for building online stores (and also offering point-of-sales for physical stores), is looking to expand its brick-and-mortar efforts by launching a retail hardware collection. In efforts to help digital natives go physical, the collection includes a dock and retail stand along with a tap-and-chip reader.

The dock and retail stand enables retailers to mount and charge a tablet for purchases, as well as swivel to customers for agile checkout. The tap-and-chip reader has been redesigned to fit with the rest of the hardware and can be mounted and charged on the dock. The hardware can be purchased individually or in a combined retail kit for $229.