PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through the 30+ page report detailing how retailers can leverage new tools to capture shopper data in the physical store

If you were unable to watch our latest webinar, Member Briefing: Shopper Data Debrief, we've compiled the key presentation and webinar recording into a video review that explores how retailers are using in-store analytics and connected technologies to offer shoppers a superior customer experience, which you can explore further in PSFK's recently released Shopper Data Debrief.

PSFK Senior Strategist Penn Whaling and Strategist Conner Dial guide viewers through the 30+ page report, which outlines how retailers can leverage new tools to capture shopper data in the physical store, creating a mutually beneficial value exchange that allows them to refine operations and offer a more personalized in-store experience.

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