Interview: How Fashion E-Tailer And Recommendation Platform Suggesty Is Enabling Next-Generation International Commerce
Using a hybrid strategy of human-driven and AI curation, Suggesty offers global customers access to lesser-known international designers while enabling lower-than-market prices and premium quality
Ecommerce changed the fashion retail industry in many ways, but efficiency was perhaps the greatest outcome: Instead of browsing rack after rack, shoppers can refine their search with an endless array of filters all on one centralized platform. Ideally, this should cut shopping time in half. Yet as of 2018, 80% of apparel and shoe purchases were occurring in traditional brick-and-mortar stores. One possible explanation for this paradox is the lack of human element on the internet; consumers still crave the personalized attention and style advice from in-store assistance.