The Amsterdam-based popup invited customers to bring in their old bananas in exchange for a free slice of the brand's homemade banana bread

Each year, in honor of the internationally beloved Earth Day, retailers large and small announce new products, services and initiatives intended to demonstrate the company's efforts to reduce their environmental footprint. In 2019, we've seen eco-friendly roll-outs from an impressive selection of industry giants, including Apple, The North Face, Adidas and more. Although these efforts are not to be downplayed, it is equally important to address the environmental strategies of the lesser known, emerging brands. In Amsterdam this year, one startup in particular stood out for its unique spin on the classic banana stand.

Hosted by banana bread startup SUNT, the Banana Bar was an Amsterdam-based popup that aimed to raise awareness of food waste in honor of International Banana Day. Customers were invited to hand in their old and unripe bananas in exchange for a free slice of SUNT's homemade banana bread. Founder Laura Hoogland says the waste exchange premise was inspired by the fruit's role as one of the biggest food waste offenders in the world, with 75 billion bananas thrown away each year.

In addition to its environmental impact, the Banana Bar popup was also a strategy to generate awareness for the emerging company. Purposely located within the city center, the community-oriented, interactive store design worked to catch passerby attention through open doors and instagrammable wall art. And according to Hoogland, the popup's success exceeded expectations:

“The goal with the banana bar was to gain awareness for SUNT and our banana breads. Plus, to get a lot of magazines and press to write about the brand and the initiative, which definitely worked. In the 2 weeks before the event we got a LOT of free PR. More than 10 major magazines such as Woman’s health, ELLE, Marie Claire and Dutch newspapers wrote about our banana bar.”

SUNT


Lead image: stock photos from annokhosta/Shutterstock

Each year, in honor of the internationally beloved Earth Day, retailers large and small announce new products, services and initiatives intended to demonstrate the company's efforts to reduce their environmental footprint. In 2019, we've seen eco-friendly roll-outs from an impressive selection of industry giants, including Apple, The North Face, Adidas and more. Although these efforts are not to be downplayed, it is equally important to address the environmental strategies of the lesser known, emerging brands. In Amsterdam this year, one startup in particular stood out for its unique spin on the classic banana stand.