Building its reputation a full-service grocery destination, Target is letting customers browse 1 million recipes, build shopping lists and place orders for same-day delivery

Big box store Target is looking to help customers shop better through its partnership with mobile app startup Cooklist: The collaboration is enabling shoppable recipes and easy grocery list curation for app shoppers.

The Cooklist app offers up a number of recipes with built-in shopping lists that customers can use while they are at the store, or add to their delivery list. The service will be available for use by customers at 47 Dallas-Fort Worth Target stores and delivery service Shipt. Cooklist was one of 10 startups that participated in Target's 13-week mentorship and training program, so its merging into the Target system should be seamless and will potentially be available at stores nationwide.

The partnership is intended to emphasize the grocery service aspect of Target's brick-and-mortar store and Shipt delivery option. It plays into the larger strategy of boosting the brand's food and beverage offerings and building its image as a one-stop shop, as many big box retailers continue to expand their range of services.

Target | Cooklist


Lead image: stock photos from wavebreakmedia/Shutterstock

Big box store Target is looking to help customers shop better through its partnership with mobile app startup Cooklist: The collaboration is enabling shoppable recipes and easy grocery list curation for app shoppers.

The Cooklist app offers up a number of recipes with built-in shopping lists that customers can use while they are at the store, or add to their delivery list. The service will be available for use by customers at 47 Dallas-Fort Worth Target stores and delivery service Shipt. Cooklist was one of 10 startups that participated in Target's 13-week mentorship and training program, so its merging into the Target system should be seamless and will potentially be available at stores nationwide.