The Well is New Enterprise Associates' latest launch, creating an upscale wellness facility focused on alternative medicine, fitness and meditation, supplemented with an online marketplace

American venture capital firm New Enterprise Associates is continuing its foray into the ever-growing wellness industry with its recent investment in The Well: The health and wellness startup based in New York will be opening its first location this summer in Manhattan.

The health club will feature Western and Eastern medical practices, a spa, meditation classes, health coaches who will run educational seminars and more, all for $375 a month and a $500 initiation fee. The club is also building a multichannel platform and brand partnerships, like its current deal with Cafe Clover, which will have its own location inside The Well’s flagship.

The Well hopes to use this multichannel outlet to attract new brands to its business, also running a content platform featuring information about wellness, beauty products and supplements the spa would recommend. The Well is focused on creating a united wellness experience for its customers in both the analog and digital worlds.

The Well

New Enterprise Associates

American venture capital firm New Enterprise Associates is continuing its foray into the ever-growing wellness industry with its recent investment in The Well: The health and wellness startup based in New York will be opening its first location this summer in Manhattan.

The health club will feature Western and Eastern medical practices, a spa, meditation classes, health coaches who will run educational seminars and more, all for $375 a month and a $500 initiation fee. The club is also building a multichannel platform and brand partnerships, like its current deal with Cafe Clover, which will have its own location inside The Well’s flagship.