The athletic apparel retailer's latest gear moves beyond moisture wicking and into heat capturing to dilate wearers' blood vessels with bioceramic technology, improving performance, sleep and recovery

Activewear apparel company Under Armor is launching a Rush line that uses innovative bioceramic textiles to capture wearers’ body heat and transmit it back into the body during activity to boost oxygen levels. This advanced fabric has been developed through Under Armor’s partnership with Hologenix, a producer of bioceramic materials.

The clothing promotes oxygen delivery using far infrared radiation to return lost heat to the body and further dilate blood vessels, thereby enhancing oxygen delivery. Increased oxygen allows athletes to train harder, longer and more effectively, as well as recover faster. The apparel line itself is not flashy in aesthetic, but includes pieces in muted colors and simple silhouettes for both men and women.

Rush is also equipped with Under Armor’s famous moisture-wicking function for added comfort. Dan Leraris, Under Armour’s GM of men’s training, says, “We’ve always made products that you can do things in, but I don’t know if we’ve made products that do things for you as well. That’s a subtle difference, but a key difference, in what I think is Under Armour creating a new frontier, being the originators of performance apparel.” The line will be available for purchase on April 11.

Under Armor

Hologenix

Activewear apparel company Under Armor is launching a Rush line that uses innovative bioceramic textiles to capture wearers’ body heat and transmit it back into the body during activity to boost oxygen levels. This advanced fabric has been developed through Under Armor’s partnership with Hologenix, a producer of bioceramic materials.

The clothing promotes oxygen delivery using far infrared radiation to return lost heat to the body and further dilate blood vessels, thereby enhancing oxygen delivery. Increased oxygen allows athletes to train harder, longer and more effectively, as well as recover faster. The apparel line itself is not flashy in aesthetic, but includes pieces in muted colors and simple silhouettes for both men and women.