The airliner is replacing the more traditional pricing model with a dynamic one for passengers purchasing with frequent flyer miles

United Airlines is revamping its rewards system to offer frequent flyers better deals on seats: The price structuring for seats will now be based on the demand of the flight, rather than the placement of the seats on the plane.

This will allow United to shift its prices more easily and for frequent fliers to get the best deal. This dynamic model will make it easier for members of the MileagePlus rewards program to get the most out of their miles and make them last longer. However, while replacing traditional tiered pricing with a dynamic model will benefit members, it presents new pros and cons for non-member passengers, as seats are not as transparently or reliable priced, but could offer better deals to those booking at the right time.

More changes are slated for the fall of 2019: For MileagePlus members the pricing cap for using rewards points on a flight will be removed, along with any booking fees. United is moving to put its customers first, as the new features were influenced directly by feedback from members of the MileagePlus program.

United Airlines


Lead image: stock photos from KeyStock/Shutterstock

United Airlines is revamping its rewards system to offer frequent flyers better deals on seats: The price structuring for seats will now be based on the demand of the flight, rather than the placement of the seats on the plane.

This will allow United to shift its prices more easily and for frequent fliers to get the best deal. This dynamic model will make it easier for members of the MileagePlus rewards program to get the most out of their miles and make them last longer. However, while replacing traditional tiered pricing with a dynamic model will benefit members, it presents new pros and cons for non-member passengers, as seats are not as transparently or reliable priced, but could offer better deals to those booking at the right time.