To compete with ecommerce rivals, the retailer is collaborating with subscription service KIDBOX to offer children's apparel

Millennials love subscription boxes, and as they become parents, retailers are increasingly creating kids offers as well. Accordingly, superstore Walmart is partnering with KIDBOX, a style subscription service for kids, to offer parents a $48 box of up to five clothing items from brands in the Walmart.com fashion assortment.

Walmart customers can order a stylebox by visiting Walmart.com and completing a short quiz to personalize the content for their kids. The retailer's inventory includes Levi’s and Betsey Johnson among other popular names. The bundle runs for about 50% of standard retail prices for the individual items and the sizes run from newborn to new teen.

“Walmart has done a lot over the past year to establish itself as a go-to retailer for all things fashion, and we’re honored to partner with the retailer to expand its kids’ assortment online, while also saving parents time and offering them the value and convenience of a stylebox,” says Miki Berardelli, KIDBOX CEO. Furthermore, as the retailer moves to diversify its merchandise and expand its digital reach, the higher price point and branded offerings are designed to appeal to more premium consumers.

Walmart

KIDBOX

Millennials love subscription boxes, and as they become parents, retailers are increasingly creating kids offers as well. Accordingly, superstore Walmart is partnering with KIDBOX, a style subscription service for kids, to offer parents a $48 box of up to five clothing items from brands in the Walmart.com fashion assortment.

Walmart customers can order a stylebox by visiting Walmart.com and completing a short quiz to personalize the content for their kids. The retailer's inventory includes Levi’s and Betsey Johnson among other popular names. The bundle runs for about 50% of standard retail prices for the individual items and the sizes run from newborn to new teen.