The digital-native home goods retailer's second annual spring sale offers customers live video content and an extended duration

Ecommerce furniture retailer Wayfair will be hosting its annual Way Day sale on April 10.  While Wayfair debuted the holiday last year, this time it is elevating the experience with a livestream feature as well as extending the sale hours.

The 36-hour event will include significantly discounted products on Flash Deals and over 100,000 items on sale. Any sale purchases consumers make with a Wayfair credit card will earn them three times the rewards points as a standard purchase. These sales will be extended beyond the website with a “Share and Save” function that allows customers to save an additional 40% on certain items by sharing their on social media. Even more, this year's sale includes a live stream, called “Wayfair on Air, designed to help inform shoppers about the sale items by offering live product reviews.

Steve Oblak, chief merchandising officer of Wayfair, adds, “We know that home is top of mind for our customers in the spring as they look to refresh or renovate their homes and update their outdoor spaces in preparation for summer entertaining. Partnering with our thousands of suppliers to source the best possible deals on popular products, we have created a premier holiday sales event specifically designed for our customers.”

Wayfair


Lead image: Wayfair via Facebook

Ecommerce furniture retailer Wayfair will be hosting its annual Way Day sale on April 10.  While Wayfair debuted the holiday last year, this time it is elevating the experience with a livestream feature as well as extending the sale hours.

The 36-hour event will include significantly discounted products on Flash Deals and over 100,000 items on sale. Any sale purchases consumers make with a Wayfair credit card will earn them three times the rewards points as a standard purchase. These sales will be extended beyond the website with a “Share and Save” function that allows customers to save an additional 40% on certain items by sharing their on social media. Even more, this year's sale includes a live stream, called “Wayfair on Air, designed to help inform shoppers about the sale items by offering live product reviews.