The high-fashion house is partnering with a technology company to integrate "fashion on demand" software into a soon-to-launch store, enabling clothing customization in minutes

Japanese designer Yuima Nakazato is disrupting the world of couture by developing designs with and tapping into the customization experience of technology company Lectra and its “Fashion on Demand” software.

Lectra's aim to upend traditional supply chains for certain industries like fashion and automotive through its software solutions helps cut customization time from durations of 2.45 hours to just 12 minutes. The process is ideal for the Japanese designer, whose dream is to integrate that digital experience into the physical store, aiming to launch a dedicated brick-and-mortar outpost later this year.

The announcement was teased at Lectra's Global VIP Fashion Event in Bordeaux, France last week with Christine Dandieu, sales director for fashion at Lectra, dropping hints that the concept will launch soon. As luxury fashion continues to redefine itself and move to enable greater accessibility, Nakazato hopes to drive traffic with in-store speedy customization, shaking up the world of couture.

Yuima Nakazato

Lectra


Lead image: YUIMA NAKAZATO via Facebook

Japanese designer Yuima Nakazato is disrupting the world of couture by developing designs with and tapping into the customization experience of technology company Lectra and its “Fashion on Demand” software.

Lectra's aim to upend traditional supply chains for certain industries like fashion and automotive through its software solutions helps cut customization time from durations of 2.45 hours to just 12 minutes. The process is ideal for the Japanese designer, whose dream is to integrate that digital experience into the physical store, aiming to launch a dedicated brick-and-mortar outpost later this year.