Zillow's 3D Home tool allows agents to give immersive VR tours of real estate for sale, striving to make the digital consumer experience more authentic

Real estate is traditionally an industry that relies on taking clients physically through spaces, which takes time and logistical organization. Real estate website Zillow is hoping to give real estate hunters a more viable online alternative, offering virtual reality technology that lets customers explore spaces on their devices.

With its new 3D Home feature on both the Zillow website and app, customers can virtually walk through a house. The feature requires real estate agents to use a 360-degree camera to capture the various aspects of their listings. While the technology is much like using Street View on Google Maps, Zillow is hoping to make the movements faster and smoother in future versions.

The aim is to give potential renters and buyers a better idea of the space they'll be living in, enhancing remote discovery to fuel interest and potentially drive sales, though not necessarily intended to replace in-person visits further down the line. “One of Zillow's core goals has been to make buying and selling homes dramatically easier,” Josh Weisberg, Zillow's product leader for 3D and computer vision explains to CNET. “Giving a buyer or renter an immersive or authentic sense of what a home is like is a big step toward making the overall real estate transaction more seamless.”

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Lead image: Zillow Premier Agent via Facebook

Real estate is traditionally an industry that relies on taking clients physically through spaces, which takes time and logistical organization. Real estate website Zillow is hoping to give real estate hunters a more viable online alternative, offering virtual reality technology that lets customers explore spaces on their devices.

With its new 3D Home feature on both the Zillow website and app, customers can virtually walk through a house. The feature requires real estate agents to use a 360-degree camera to capture the various aspects of their listings. While the technology is much like using Street View on Google Maps, Zillow is hoping to make the movements faster and smoother in future versions.