Adore Me is applying analysis technology to mine its customer reviews for trends to inform brand and product development

Subscription-based lingerie brand Adore Me is using machine-learning and word-analysis technology to glean better understandings from its product reviews. Since its creation in 2012, the digital native has always taken its product reviews seriously, implementing changes and responding to 100% of its feedback, and will use AI to more easily and thoroughly identify consumer trends.

Adore Me started out selling lingerie online-only and has since branched out into sleepwear, swim and opened a flurry of retail spaces. Now, the company is using tech insights platform Yotpo to help sift through and respond to reviews, even analyzing language consumers use in addition. The goal is to identify trends within the feedback in agile ways to more quickly inform its product and brand development with what its consumers want.

 

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From its incipiency as a digital startup, Adore Me has always taken its customers opinions and preferences in to account. Implementing AI tech is its way of streamlining and enhancing the feedback analysis process to improve its response to consumer demand.

Adore Me

Yotpo


Lead image: stock photos from Flamingo Images/Shutterstock

Subscription-based lingerie brand Adore Me is using machine-learning and word-analysis technology to glean better understandings from its product reviews. Since its creation in 2012, the digital native has always taken its product reviews seriously, implementing changes and responding to 100% of its feedback, and will use AI to more easily and thoroughly identify consumer trends.

Adore Me started out selling lingerie online-only and has since branched out into sleepwear, swim and opened a flurry of retail spaces. Now, the company is using tech insights platform Yotpo to help sift through and respond to reviews, even analyzing language consumers use in addition. The goal is to identify trends within the feedback in agile ways to more quickly inform its product and brand development with what its consumers want.