The homesharing app hopes to capture the spend of its millennial demographic as they age into professional travel and increased income with apartment-style suites at Rockefeller Plaza

Airbnb continues to expand and enhance its hospitality offering, moving increasingly into the territory of the traditional hotel. Following its acquisition of last-minute booking app HotelTonight, the home-share service partnered with corporate developer RXR Realty to convert 10 floors of a Rockefeller Center skyscraper into rentable properties.

The listings will operate, effectively, more like a hotel than Airbnb's individual host model. Though Airbnb powers the listings, they will be branded independently, marketed largely to tourists coming to stay at one of New York's most famous landmarks while enjoying the view from an upper floor of a skyscraper, and to business travelers looking for comforts of an apartment alongside coworking space. Apartment-style suites will be supplemented with on-site amenities like a concierge, a business center, as well as a brand new bar and restaurant.

This partnership marks a new direction for the homesharing app, as it evolves to meet the needs of its core millennial demographic as those consumers age into increased income and business travel. The Rockefeller Center suites will begin operating in 2020; meanwhile, a second, similar property is already in the works across the river in Brooklyn.

Airbnb


Lead image: stock photos from Kamira/Shutterstock

Airbnb continues to expand and enhance its hospitality offering, moving increasingly into the territory of the traditional hotel. Following its acquisition of last-minute booking app HotelTonight, the home-share service partnered with corporate developer RXR Realty to convert 10 floors of a Rockefeller Center skyscraper into rentable properties.

The listings will operate, effectively, more like a hotel than Airbnb's individual host model. Though Airbnb powers the listings, they will be branded independently, marketed largely to tourists coming to stay at one of New York's most famous landmarks while enjoying the view from an upper floor of a skyscraper, and to business travelers looking for comforts of an apartment alongside coworking space. Apartment-style suites will be supplemented with on-site amenities like a concierge, a business center, as well as a brand new bar and restaurant.