Netherlands-based Albert Heijn is testing an algorithm that calculates discounts for products approaching their expiration date, guiding store shoppers to the best deals

Dutch supermarket chain Albert Heijn is testing AI that will save customers money on fresh products, while simultaneously reducing waste. The program works by giving shoppers greater incentive in the form of reduced price to purchase foods that are nearing their expiry.

Food items are outfitted with electronic price tags, which display the regular price as well as the discount on the expiration date. The algorithm takes into account a variety of factors in addition to the date of expiry like the weather, shelf life, in-store stock and consumer trends. The program also allows for the prices to be dynamic, adjusting discounts as the expiration date approaches.

Albert Heijn has been piloting the feature in the poultry and fish section of some Netherlands stores with the help anti-waste company Wasteless.

Albert Heijn


Lead image: stock photos from Goksi/Shutterstock

Dutch supermarket chain Albert Heijn is testing AI that will save customers money on fresh products, while simultaneously reducing waste. The program works by giving shoppers greater incentive in the form of reduced price to purchase foods that are nearing their expiry.

Food items are outfitted with electronic price tags, which display the regular price as well as the discount on the expiration date. The algorithm takes into account a variety of factors in addition to the date of expiry like the weather, shelf life, in-store stock and consumer trends. The program also allows for the prices to be dynamic, adjusting discounts as the expiration date approaches.