Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

For the Copenhagen Fashion Summit, streetwear company Alyx is launching a blockchain program that will enable customers to find garment origins and sustainability credits with the scan of their mobile device. The project was developed by global manufacturer Avery Dennison and is powered by software company EVRYTHNG.

The technology that allows on-demand transparency involved blockchain-backed QR tags on the clothing, including a QR code customers can scan with their phone to access the secure information regarding the item's origins. Powered by Iota, the German blockchain foundation, the system documents an accessible history, showcasing every time a product changes hands, enabling product traceability. It also can be used for authentication and identifying counterfeit goods.

“Blockchain and distributed ledger technology is the future for effective brand protection. By supplying product information, supply chain traceability and transparent dialogue with the consumer, the brand’s authenticity is globally secured,” Alyx’s designer Matthew Williams told The Current Daily. The brand is expected to debut the tags later this year.

Alyx

EVRYTHNG

Avery Dennison


Lead image: stock photos from javitrapero/Shutterstock

For the Copenhagen Fashion Summit, streetwear company Alyx is launching a blockchain program that will enable customers to find garment origins and sustainability credits with the scan of their mobile device. The project was developed by global manufacturer Avery Dennison and is powered by software company EVRYTHNG.

The technology that allows on-demand transparency involved blockchain-backed QR tags on the clothing, including a QR code customers can scan with their phone to access the secure information regarding the item's origins. Powered by Iota, the German blockchain foundation, the system documents an accessible history, showcasing every time a product changes hands, enabling product traceability. It also can be used for authentication and identifying counterfeit goods.