The e-tailer is bringing its Amazon Counter pickup points to European retailers, starting with grocery chain Fermopoint in Italy and Next in the U.K.

Aiming to control as much of its delivery and logistics service as possible, Amazon is launching a Counter option that will bring Amazon click-and-collect points for customers to retrieve their packages to physical retailers.

Specifically aimed for the European market, the company's successful debut in Scotland showed great demand and motivated more counters to be opened, starting with British chain Next as well as Italian book chain Giunti and supermarket chain Fermopoint. Amazon currently has a multitude of unmanned lockers at physical retailers, but plans to roll out the Counter program further all over Europe to help change that.

In addition, for retailers, the program will help drive more traffic to stores. For the American market, Amazon Counter will have a new app and initially roll out only pickup services, but eventually move to make returns possible as well, aiming to have maximum control over package processing as it can. Consumers will be notified when their order has arrived and have fourteen days for pickup.

Amazon


Lead image: stock photos from steved_np3/Shutterstock

Aiming to control as much of its delivery and logistics service as possible, Amazon is launching a Counter option that will bring Amazon click-and-collect points for customers to retrieve their packages to physical retailers.

Specifically aimed for the European market, the company's successful debut in Scotland showed great demand and motivated more counters to be opened, starting with British chain Next as well as Italian book chain Giunti and supermarket chain Fermopoint. Amazon currently has a multitude of unmanned lockers at physical retailers, but plans to roll out the Counter program further all over Europe to help change that.