From PSFK's Back-To-School Deck, here's how two retailers are enhancing their value by promoting an active, playful lifestyle for kids with intricate playgrounds and adventures

As children’s daily lives become more regimented, experts are starting to declare that unstructured play and risk-taking are crucial to early childhood development. There is a growing movement to implement a new vision of outdoor playtime, one that incorporates an element of risk and danger, in order to foster a sense of independence and creativity.

The following two examples showcase how two innovators have designed and built outdoor sanctuaries to appeal to today's thrill-seeking children:

Subaru Of America x Kids Obstacle Challenge
Automaker Subaru partnered with the outdoor adventure event series to create a two-mile obstacle course designed for kids and their parents.

Play:groundNYC
This NYC adventure playground consists of 50,000 square feet of dirt and heaps of scavenged junk for children to play with.

For more trends and insights regarding contemporary kids' lifestyle retail, and how brands are leveraging them in their product and service offerings, download PSFK's Back-To-School Deck, available now.


Lead image: stock photos from pyrozhenka/Shutterstock

As children’s daily lives become more regimented, experts are starting to declare that unstructured play and risk-taking are crucial to early childhood development. There is a growing movement to implement a new vision of outdoor playtime, one that incorporates an element of risk and danger, in order to foster a sense of independence and creativity.

The following two examples showcase how two innovators have designed and built outdoor sanctuaries to appeal to today's thrill-seeking children: