From PSFK's Back-To-School Deck, here's how two brands are positioning themselves as lifestyle partners for consumers with kid-friendly, wellness-focused products and services

Faced with an overwhelming and uncertain world, many younger consumers are embracing anxiety-fighting tools and techniques that they can implement at home, from at-home spa rituals to comforting room decor, in order to create a safe haven for themselves. These tools and techniques make up a part of larger key lifestyle trends highlighted  in PSFK's recently released Back-To-School Deck, which brands and retailers can turn to in order to meet the emerging needs and desires of today's children.

Brands and retailers are attempting to position themselves as valuable lifestyle partners by offering products and services that promote wellness and emotional wellbeing at home. The following examples showcase how one big box retailer and one emerging startup have tapped into this trend, building self-care havens for those who need a little extra TLC:

IKEA Tänkvärd Collection
Furniture retailer IKEA designed a nature-inspired collection of home goods to promote self-care, featuring natural materials and soothing designs.

The Sill
Direct-to-consumer plant startup The Sill raised $7.5 million in funding and has opened brick-and-mortar locations in New York and Los Angeles, with more planned in 2019.

For more ways that brands are stepping up to meet the emerging needs and desires of today's kids and enhance their value to consumers, download PSFK's Back-To-School Deck, available now.


Lead image: stock photos from narikan/Shutterstock

Faced with an overwhelming and uncertain world, many younger consumers are embracing anxiety-fighting tools and techniques that they can implement at home, from at-home spa rituals to comforting room decor, in order to create a safe haven for themselves. These tools and techniques make up a part of larger key lifestyle trends highlighted  in PSFK's recently released Back-To-School Deck, which brands and retailers can turn to in order to meet the emerging needs and desires of today's children.