From mainstream to startup, tech brands are taking responsibility for the consequences of their products, promoting wellness with functions like time limitations and relaxation-focused content

As the first truly digitally native generation, children and teens are beginning to express their concerns about the negative effects that today’s fast-paced, digital-first lifestyles are having on their mental health and wellbeing. From eye strain and decreased physical activity to insomnia, kids' increasing time spent on screens can have wide-ranging consequences.

Accordingly, brands are responding by offering tools that help them limit digital time, combat stress and anxiety and live a balanced lifestyle. As researchers identified in PSFK's Back-To-School Deck, here's how two retailers in particular are encouraging mindful use of tech devices:

CBeebies Daydreams

The U.K. children’s show from the BBC brings concept of ‘slow TV’ to kids, featuring beautiful images and calming music to help them relax. This approach aims to use digital experiences to promote wellness, rather than forgoing them completely.

Apple ScreenTime

The new tool for iOS lets iPhone users set limits for how much time they spend on certain apps. This initiative from the tech brand highlights how it is taking responsibility for the effects its products can have on consumers, supporting them even in the post-purchase phase.

Encouraging smart use of electronics is just one way that brands are offering lifestyle support for children—for the full report, download PSFK's The Back-To-School Deck now.


Lead image: via Unsplash

As the first truly digitally native generation, children and teens are beginning to express their concerns about the negative effects that today’s fast-paced, digital-first lifestyles are having on their mental health and wellbeing. From eye strain and decreased physical activity to insomnia, kids' increasing time spent on screens can have wide-ranging consequences.

Accordingly, brands are responding by offering tools that help them limit digital time, combat stress and anxiety and live a balanced lifestyle. As researchers identified in PSFK's Back-To-School Deck, here's how two retailers in particular are encouraging mindful use of tech devices: