Looking to enhance the convenience of its environmentally friendly scooter rental to compete with bike and ride shares, Bird will directly deliver to and pick up personal scooters from monthly subscribers

(Lead image: Bird)

Electric scooter app Bird is aiming to make its service more convenient by offering monthly rentals for customers to keep from a flat fee of $24.99. Before, Bird required its customers to locate available scooters on the app's GPS and leave them in city bike racks, a common user experience pain point.

Thanks to the monthly offer, now customers can opt to receive a scooter and unlimited monthly rides—making the environmentally friendly transportation readily accessible. It's also cheaper than the usual rental method, which costs $1 to unlock and 10-30 cents per minute. The process requires customers to request a scooter, which will be delivered to a place of their choosing along with a charger and lock for them to use throughout the duration of their rental period. When expired, Bird will come to customers to pick up the equipment.

This option is only available in Barcelona and San Francisco so far, but the company plans to roll out to more cities and already has a wait list for the rest of them. “Renting a Bird for an entire month of unlimited use will cost less than just a couple of ride hail trips or parking garage days in most cities,” said Bird founder and CEO Travis VanderZanden in a company announcement. “With personal rentals, we are providing greater access to a sustainable form of transportation that people can depend upon for more affordable and convenient daily commuting needs.”

Bird


Lead image: Bird

(Lead image: Bird)

Electric scooter app Bird is aiming to make its service more convenient by offering monthly rentals for customers to keep from a flat fee of $24.99. Before, Bird required its customers to locate available scooters on the app's GPS and leave them in city bike racks, a common user experience pain point.

Thanks to the monthly offer, now customers can opt to receive a scooter and unlimited monthly rides—making the environmentally friendly transportation readily accessible. It's also cheaper than the usual rental method, which costs $1 to unlock and 10-30 cents per minute. The process requires customers to request a scooter, which will be delivered to a place of their choosing along with a charger and lock for them to use throughout the duration of their rental period. When expired, Bird will come to customers to pick up the equipment.